ADVANCED PUBLIC INFORMATION STRATEGIES WORKSHOP
Students will leave with practical tools they can implement immediately, from templates and systems for managing media, leadership and external communications during critical events.
Topics include:
- The evolving role of the Public Information Officer
- Developing strategic messages to maintain clear, consistent communications during high-pressure incidents
- Coordinating multi-jurisdictional messaging while working within a Joint Information Center (JIC)
- Building systems to streamline response and reduce decision fatigue
- Preparing spokespeople for media interviews
- Includes a functional exercise that mirror real-world information challenges
- Public Information Officers
- Command Staff
- Government communicators
The public wants to know what is happening in their community.
It is our job to tell the story.
BE THE TRUSTED SOURCE
Be the voice your community looks to when it comes to communication and train your audience where to find your messages.
HOW TO REACH AN AUDIENCE
With so many options to reach your community, know where to start and how to build a following.
NO KNEE-JERK REACTIONS
Learn how to plan ahead and build out your content so you have it on hand when you need it most.
PLANES, TRAINS AND AUTOS, OH MY!
It doesn't matter what the incident looks like. When things go sideways, learn how to be ready so you can hit the ground running.
BUILD RELATIONSHIPS
Building relationships make PIO work much easier. Learn who to connect with and how to work together.
MEDIA RELATIONS
No matter the type of interview, be prepared and confident as you go into it. Understanding what the media wants will help both sides achieve their goals.
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