STRATEGIC crisis communications Workshop
Participants learn how to deliver clear and credible messages, stay calm during tough questions and conduct effective interviews under pressure. Includes on-camera practice with live feedback and mock news conferences.
This is a hands-on course course that will prepare students for their work both before and during a news-worthy event. It is designed for students to walk away with strategies and systems to implement immediately within their agency.
- Develop clear, credible messages within minutes of an incident
- Manage leadership expectations while maintaining message discipline
- Conduct confident on-camera interviews and news conferences
- Write statements and posts that hold up under scrutiny
- Control the narrative when misinformation spreads
- Leverage video and social media to reach your community quickly
- Understand the psychology of crisis messaging and public trust
Who should attend this workshop?
- Public Information Officers
- Leadership
- Command Staff
- Subject matter experts
- Government communicators
$247 per student
2026 course schedule is coming soon!
Your community wants to hear from you. Let's tell your story together.
UNDERSTAND WHERE YOUR AUDIENCE IS
Not all platforms are created equal, so understanding where your audience is looking for your message is essential.
BE YOUR OWN JOURNALIST
Media relations has drastically changed and continues to evolve. You don't have to wait for a camera crew to come to you.
BE PREPARED
Walking into an interview without being prepared is a recipe for disaster. Learn to become comfortable so you're always ready.
FEEL COMFORTABLE WITH THE CAMERA
Interviews are a learned skill so practice is important. Learn how to get comfortable with the camera so you're always ready.
Please visit the Policies page for information about refunds and cancellations
