Where communicators come to prepare for the moments that matter most.

Join public information officers and government communicators for a one-day event dedicated entirely to crisis communications. Featuring real-world case studies, lessons learned, practical strategies, and insights from communicators who have been there, this is a day you don't want to miss.

The pressure is high.
Information changes quickly.
Leadership needs answers.
The media is calling.
The public expects updates.

And through all of it, communicators are responsible for helping their organizations communicate clearly, quickly and credibly.

When a crisis happens, there isn't time to figure out your communications strategy as you go.

Crisis Comms Day was created to help you be ready before you're in the middle of it.

Spend a day learning from communicators and experts who understand the realities of high-stakes communication and leave better prepared for the next incident your organization faces.

what's inside the

PNW COMMS SUMMIT

8:30 a.m. - 4:00 p.m. (Lunch will be on your own)
A networking event will be held immediately following the conference

WHEN AND WHERE IS IT?

thursday, march 25, 2027

Crisis Comms Day is a one-day conference focused entirely on crisis communications.

Throughout the day, you'll hear from experienced communicators and subject-matter experts sharing real incidents, lessons learned and practical strategies for communicating when the stakes are high.

Expect a valuable sessions and panel discussions covering the decisions, challenges and realities communicators face before, during and after a crisis.

No fluff. No eight-hour lecture. Just one day packed with crisis communications insight you can take back to your organization.

what IS IT?

Crisis Comms Day is designed for the people responsible for communicating when something goes wrong. Whether crisis communication is a core part of your job or one responsibility among many, this day is for you.

Public Information Officers (PIOs)
Communications teams
Government social media managers
Emergency management communicators
School and higher education communicators
Special districts, utilities and transportation agencies
Tribal government communicators

who this is DESIGNED for

We're building a lineup of experienced communicators and experts who will share the cases they've managed, the lessons they've learned and the strategies every communicator should have in their toolbox.

Topics may include:

Real-world crisis communications case studies
Lessons learned from major incidents
Breaking news and rapidly evolving situations
Media relations when the pressure is on
Social media during a crisis
Misinformation and rumor control
Leadership communication and internal alignment
Developing clear, timely public messaging
Building trust before, during and after a crisis
What experienced communicators wish they'd known sooner

TOPICS WE'RE EXPLORING

1900 Commerce Street
Tacoma, WA 98402

UNIVERSITY OF WASHINGTON TACOMA

2027 Call for Speakers

You can't predict the next crisis. You can be better prepared for it.

You'll leave Crisis Comms Day with practical ideas, lessons from communicators who have navigated high-stakes situations, and strategies you can put to work before your organization faces its next crisis.

Because the middle of an incident isn't the time to start thinking about how you're going to communicate.

Come learn from those who've been there and leave more prepared for when it's your turn.

REGISTER TODAY!

$147 per person

Buyer’s remorse isn’t really a thing around here. (It’s too good to pass up!) That said, we know things come up. If you need to cancel, refunds are available through February 15, 2026. At any time, registrations can be transferred to another participant.

Speaker lineup and session announcements coming in early 2027.

Click here for the digital version of the training flyer

HOME

ABOUT

CONTACT

BLOG

TRAININGS

services