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One of the most common phrases in communications is “control the narrative.” But in today’s information environment, control is unrealistic. Information moves too quickly. Multiple voices shape public perception in real time, and audiences are constantly consuming updates from media, social platforms, and community conversations all at once. The organizations that communicate most effectively are […]

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Shaping the Narrative Starts Before the Crisis

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In December 2025, Washington State experienced historic, record-breaking flooding after an atmospheric river hit the area. (Yes, that’s a real thing and no, it’s not the first time we Washingtonians have been hit with it.) Many parts of the state were washed out, evacuated and/or will require long-term recovery efforts. In this article, I’m breaking […]

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Social Media Wins During Washington Flooding

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Every communicator starts the year with good intentions and I’ve said these words myself, “this is the year we’ll finally plan ahead.“ But between breaking news, leadership requests and trying to keep social media consistent, strategy can feel like a luxury you don’t have time for. The good news? You don’t need weeks of planning […]

How to Plan Your Communications Strategy (Without Overwhelm)

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We’ve all been there. We’ve built out a content calendar amidst 30 other nagging tasks and called it a day. Then we mope in our half-empty latte as to why our content isn’t converting, whether it’s platform growth, brand awareness or something bigger (like voting). That’s because we’re looking at communications all wrong if this […]

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Why Your Content Calendar Isn’t a Strategy (and What to Do About It)

Jenny brings a level of credibility and practical insight that is hard to find. She understands what it takes to communicate effectively when everything is moving quickly.

real-world experience

Jenny brings a rare combination of strategic thinking and real-world crisis experience. She understands how organizations operate under pressure and helps leadership teams communicate clearly when the stakes are high.

a wealth of knowledge

Jenny helped our leadership team strengthen how we approach communication during high-pressure situations. Through her guidance and training, we walked away with a clearer framework for how leaders should communicate when the stakes are high.

exactly who you need

Our leadership team walked away with a completely different perspective on crisis communication. The scenarios were realistic, practical, and sparked valuable conversation among our leaders.

impactful leadership training

Jenny quickly identified communication gaps we didn’t even realize existed. Her guidance helped our team strengthen how we approach crisis communication and leadership messaging.

identifying the gaps

Jenny has a calm, thoughtful approach to complex situations. She helps leadership teams navigate communication decisions with clarity and confidence.

a trusted advisor

Jenny worked with our team to assess our communication approach and identify gaps we hadn’t considered. Her insights helped us improve how we prepare for and communicate during complex situations, giving our leadership team greater clarity and confidence.

a strategic partner

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